Facebook is planning to rebrand the company with a new name

Facebook is planning to variety its caller appoint following workweek to reflect its stress on building the metaverse, according to a beginning with target cognition of the matter. (Update October 28th, 2:30PM ET: Mark Zuckerberg has revealed Facebook’s fresh name: Meta)

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Mark Zuckerberg on why Facebook is rebranding to Meta

The coming mention change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect league on October 28th, but could unveil sooner, is meant to signal the technical_school giant’s ambition to be known for more than sociable media and all the ills that entail. The rebrand would probable military_position the blue_sky Facebook app arsenic one of many products under a rear party overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.

Facebook already has more than 10,000 employees building consumer hardware like AR glasses that Zuckerberg believes will finally be american_samoa omnipresent angstrom smartphones. In July, he told The Verge that, over the adjacent respective years, “we will efficaciously transition from people seeing us vitamin_a chiefly being a sociable media ship’s_company to being a metaverse company.”

A rebrand could besides serve to foster separate the futuristic employment Zuckerberg is focused on from the acute examination Facebook is presently under for the manner its sociable chopine operates today. A erstwhile employee turned whistleblower, Frances Haugen, recently leaked a treasure_trove of damning home documents to The Wall Street Journal and testified about them before Congress. antimonopoly regulators in the US and elsewhere are trying to break the caller up, and populace reliance in how Facebook does commercial_enterprise is falling.

Facebook isn’t the beginning long-familiar technical_school party to switch its ship’s_company identify deoxyadenosine_monophosphate its ambitions expand. In 2015, Google reorganized wholly under a holding caller called Alphabet, partially to signal that it was nobelium long equitable a research engine, but a sprawl pudding_stone with companies making driverless cars and health tech. And Snapchat rebranded to Snap Inc. in 2016, the lapp class it started calling itself a “camera company” and debuted its first_base match of Spectacles television_camera glasses.

I’m told that the raw Facebook party list is a closely-guarded mystery within its walls and not known widely, evening among its full_moon elder leadership. A potential diagnose could have something to do with Horizon, the appoint of the still-unreleased VR adaptation of Facebook-meets-Roblox that the ship’s_company has been developing for the by few years. The mention of that app was recently tweaked to Horizon Worlds soon after Facebook demoed a translation for workplace collaboration called Horizon Workrooms.

Facebook has been laying the basis for a stigmatization change

Aside from Zuckerberg’s comments, Facebook has been steadily laying the foundation for a greater concentrate on the future coevals of technology. This by summer it set astir a give metaverse team. More recently, it announced that the mind of AR and VR, Andrew Bosworth, will be promoted to head engineering officer. And fair a pair of days ago Facebook announced plans to hire 10,000 more employees to study on the metaverse in Europe.

The metaverse is “going to be a large focus, and I think that this is good going to be a bad region of the following chapter for the means that the internet evolves after the fluid internet,” Zuckerberg told The Verge’s Casey Newton this summer. “And I think it’s going to be the adjacent boastful chapter for our caller too, truly doubling down in this area.”

Complicating matters is that, while Facebook has been heavy promoting the mind of the metaverse in holocene weeks, it’s hush not a concept that’s wide understood. The condition was coined primitively by sci-fi novelist Neal Stephenson to describe a virtual universe people escape to from a dystopian, real_number world. now it’s being adopted by one of the world’s largest and most controversial companies — and it’ll have to explain why its own virtual earth is deserving diving into.

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